While I hope to continue this blog in the future, this will be one of the last posts I make that directly pertain to my emerging media class. Because of this, I wanted to leave you all with some common buzz building techniques that can be utilized to increase blog traffic. Blogs can be extremely important to marketers and useful in taking your brand’s exposure and content to the next level. Below I have outlined several ways that new bloggers can easily build buzz and increase content exposure to set a blog up for success.
When considering successful blogs, building traffic and buzz to the site is just as important as producing quality posts and regular content. A blog without readers is essentially useless. There are many simple techniques that require little effort and can be implemented immediately to assist bloggers in driving traffic and building buzz for their content. First, all bloggers should invite family and friends to follow and actively engage in the blog. Friends and family can often be a blog’s most loyal advocates. This technique also allows bloggers to establish an initial, solid base of followers to create buzz and get some positive or constructive feedback early on. In addition to inviting family and friends to follow a blog, bloggers should initially engage and participate in their blog’s community by responding to reader comments. A blog with an active community builds upon itself and responses ensure that readers feel valued.
Second, another simple way to build buzz around a blog is to leverage social media by actively participating across readers’ platforms. In today’s world, social media and blogging go hand in hand. Social media platforms allow bloggers to distribute posts and new content in a variety of ways. Not only can bloggers tweet about new posts or share a blog link on a Facebook post, but also submit posts to social platforms such as Reddit.com and StumbleUpon.com for increased exposure and traffic. In addition, a simple “Share This” link or button can be added to a blog post that allows readers to share content across various social media sites. Posts that are shared widely across social media can potentially rank higher in Google search engine results also. With this technique, bloggers should keep in mind that social media should be used as a form of audience engagement, not just self-promotion.
Lastly, bloggers can build buzz by finding similar niche blogs, following them, and then actively engaging on them through comments and sharing. By adding insightful and interesting comments to other blog posts, bloggers can drive traffic to their own blog through visits from other bloggers and active commenters that are interested in your insight and content topics. Confident bloggers can also take this technique a step further and publish a guest post on a well-known blog. Blog owners will appreciate receiving a quality article for free and, in turn, interested readers will visit your blog to learn more and explore the rest of your content.
What are some ways that you build buzz around your blog? Let me know below in the comments.